A new brand for university women.
Leonisa, with her new brand TQM, had a big challenge: Generate affinity with this new target audience, which they perceived to the brand as “for older women”.
For this campaign, we created a platform under flash technology connected to social media, where women participated by creating their design with drag&drop, shared with their friends on Facebook, and the 5 most voted would be made for the Colombia Moda 2010 fashion show, one of the most famous in Colombia.