Leo online activation

Online brand activation

A millionaire activation

Blog launch + Online activation.

In late 2011, we created the first Leo shorts website, which seeks rather than talking about collections and designs, talking about what men like the most: Women, sports and entertainment.

We launched together with “25 Millions to make you a legend”, where visitors redeemed their purchase codes to earn 25 Million in shoppings, or a trip to Daytona for two.

More than 14K+ registered participants. More than 20K+ unique codes registered in the activation, 200% growth in fans of the brand on Facebook.

This activation was complemented with a “Scratch & Win” application for Facebook, which gave away codes to include on the activation page to have more chances to win, which redeemed more than 3K+ unique codes.

Facebook SDK