More than 11K+ participants with 9K+ games created to activate, more than 50K+ visits in a month.
In June, in the World Cup fever South Africa 2010, we launched the Polla Colanta, an online activation that aimed to increase the sale of liquid milk in a difficult period: school holidays.
The main idea was to participate through cartons with games + sending milk packages for activation. Each game could be shared on social networks, which took more than 2K+ additional organic visits to the institutional website.
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